Sure, it's nice to be noticed by a big audience, but that's not the most important metric. That said, using social media is not a popularity contest.This makes sense not only as a way to get a better understanding of your users, but you also never know if one particular response is going to go viral. And you have to be relentless about engaging your users, your fans, your customers-respond to every tweet, comment on every blog post. Hard work and hustle are just as important as the thing or idea you're trying to sell. Third rule: You cannot be less than 100 percent committed. The way you treat your users or customers, and how you personally present yourself through social media, is a way to differentiate yourself from your competitors. By admitting your mistakes and doing whatever it takes to make things right, you can win people over and even gain new users. There's a cliché about crisis being an opportunity, but when you do screw up-which shouldn't be too often-think of that screwup as a chance to show that you give a damn, that you are invested in your product or content.
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